We’ve got some exciting news to share – stretchy grip tabs are coming back!
We’re aware that some parents have been experiencing issues with our new DryTouch Nappies, which we launched in Crawler, Toddler, Walker and Junior sizes earlier this year. We were concerned to receive your feedback as we would never launch something we didn’t think our mums would love, and our extensive testing with hundreds of parents prior to launching did not show this issue.
At HUGGIES®, our goal is to deliver the best possible product for your baby’s ultimate comfort so we made it our priority to find a solution and have been working tirelessly behind the scenes to get it to you as quickly as we could.
We’re delighted to let you know that Stretchy Grip Tabs are coming back on our Crawler, Toddler, Walker and Junior nappies to help get a snugger fit for your bub!
Over the last few months your feedback has been instrumental in the changes we have made which have included making the grip tabs longer, and adjusting the mix of absorbent materials inside our nappies. We’re extremely grateful to all the mums and dads who took the time to contact us and share their experiences.
You will be able to identify the new packs via a sticker that will be applied to either the front or the back of the packaging. Please be aware that sometimes it takes a while for all sizes to make their way from our factory onto supermarket shelves so thank you for your patience while this transition happens.
Thank you for your ongoing passion, support and loyalty over the past few months.
Frequently Asked Questions (FAQ)
We’ve also listed some commonly asked questions, if you’d like to know more about the changes which we’ve made or have further things you’d like to know. As always, we love hearing from you so if you have any other questions please don’t hesitate to get in touch with our care team on 0800 733 703.
Why have you put stretch tabs back on?
We have received a lot of feedback since removing the stretchy tabs about how much our mums and dads loved them on our previous style of nappies, and the snug fit they provided around the waist for bub. This passionate feedback has convinced us to bring the stretchy grip tabs back on our Crawler, Toddler, Walker and Junior size nappies.
Why did it take you so long to put the stretch back on?
Since launching DryTouch, we have been in regular contact with our mums and dads, listening to and seeking extra feedback, which has been very valuable in helping us uncover some of the issues which people are experiencing. Not everyone is experiencing the same issues, which is why it has been important to resolve each individually and complete additional testing.
We know how much you loved the stretchy grip tabs on our previous style of nappies and that they helped you get a better fit around your bub’s waist, so we’ve listened to this feedback and worked as quickly as possible to bring the stretchy tabs back.
Why did you remove stretch in the first place?
We changed our grip tabs to a softer, non-stretchy material with improved grip after feedback from mums and dads that the grip tabs were causing red marking at the hips. At the same time as doing this we added extra stretch at the waist to ensure our nappies continue to provide a secure and comfortable fit at the waist. This improvement was tested extensively with hundreds of mums who have told us they noticed improved coverage as well as reduced red marking at both the hips and waist. Please be assured that we would never launch anything onto our product unless extensive testing had been completed and that the feedback coming back was positive – we continually strive to make improvements and deliver the best product we can for your baby.
Why does it take so long for them all to appear on shelf?
At our factory we have several machines that make our nappies, and it takes a few weeks for each of them to cycle through putting the stretchy grip tabs onto all of our sizes and packs of nappies. In addition, when they make their way to the supermarkets, sometimes the supermarkets themselves can have quite a lot of stock on shelf to clear through. Packs with the stretchy grip tab stickers will start to appear once this stock has run out. Thank you for your patience while this transition happens.
How do I know if I have picked up the right pack?
You will be able to identify the packs via a sticker that will be applied to either the front or the back of the packaging. It takes a little while for all sizes to appear on shelves so thank you for your patience while this transition happens.
® Registered Trademark Kimberly-Clark Worldwide, Inc. © KCWW. © Disney. Based on the ‘Winnie the Pooh’ works by A.A. Milne and E.H. Shepard.